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Create and own static 2D and 3D brand assets for Kraken Consumer and Krak, from concept through modeling, lighting, rendering, and final delivery. Build and maintain scalable design systems, component libraries, and templates in Figma for cross‑team use. Ensure every visual touchpoint stays on‑brand and works across markets, languages, and formats.
7+ years of brand, static and 3D design experience, preferably in fintech, crypto or other regulated sectors. Expert proficiency in Cinema 4D and Figma (components, auto‑layout, variables), plus solid Adobe CC skills and hands‑on AI‑assisted production tools. Ability to work within regulatory constraints and deliver fast, high‑quality work.
The role defines Kraken’s visual identity and brand consistency, turning growth strategy into compelling creative that converts across paid, owned and organic channels. Strong brand and 3D execution supports product launches, campaigns, and global market expansion, reinforcing the company’s open‑finance mission.
A senior individual contributor who thrives on high‑craft design, enjoys building systems for others, and can navigate fast turnarounds and multiple review cycles. Ideal for someone curious about investing and crypto who can collaborate across product, marketing, and compliance teams.
Building the Future of Open Finance
Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.
The team
Kraken's Consumer Creative & Design team owns end-to-end creative execution for Kraken Consumer and Krak. Our disciplines cover performance ad creative, brand and static design, 3D design, motion design, AI video creative and web design. We turn growth strategy into creative that converts across paid, owned and organic surfaces. We work closely with Product Marketing, Performance Marketing, Content & Social, Lifecycle and our regional leads, and we hold the line on brand and messaging quality on everything that ships.
The opportunity
As our Staff Brand Designer, you come to the table with a strong design vision and set the visual standard for Kraken. You design static work and simple 3D assets for launches, campaigns and always-on activity, and you make sure it looks like one brand wherever someone meets it. You can take a brief or proactive idea to a finished, approved asset set, and you're equally comfortable building a clean, systemized layout in Figma and creating simple static 3D assets in Cinema 4D or Blender.
You report to the Creative Lead, Consumer Creative & Design, who gives you direction, feedback and cover in reviews. This is a senior individual contributor role with no direct reports. Senior here means craft and ownership: you set the bar for brand and visual quality on the team, you build systems others can work from, and you're the person colleagues come to with design questions.
What you'll do
What you'll bring
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Our commitment
Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.
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