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Bitpanda adds growth and risk leaders to its Executive Committee
Shirin Krall joined as Chief Growth Officer, while Katrin Joschtel became SVP Compliance, Risk & Anti-Financial Crime, leading a unified risk and compliance function.
Bitpanda launches margin trading on stocks, ETFs and ETCs
Bitpanda launched margin trading with leverage of up to 20x on real stocks, ETFs and ETCs, integrated into its main investing app.
Barbara Edelmann promoted to Bitpanda CFO
Barbara Edelmann became CFO effective June 12, succeeding Jonas Larsen, who left by mutual agreement for personal reasons. Edelmann previously led finance and tax.
Bitpanda reports €371 million in adjusted 2025 revenue
Adjusted revenue rose 16% to €371 million and registered users grew 25% to 7.4 million. Adjusted EBITDA fell from €52 million to €13 million amid growth investments.
AI Generated Insights
Own and execute the product marketing strategy, positioning, and multi‑channel campaigns for Bitpanda’s crypto and advanced trading suite, while tracking funnel health and setting up analytics frameworks.
Proven product marketing experience with crypto products, strong data‑driven decision making, and excellent communication, storytelling, and cross‑functional project management skills.
The role drives user acquisition, activity, and retention for Bitpanda’s core crypto offerings, directly influencing product adoption, revenue contribution, and the company’s market leadership.
A data‑focused marketer who loves crypto, can simplify complex concepts, and thrives collaborating across product, marketing, and commercial teams to launch and grow products.
Regulatory expertise
Asset classes
We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.
Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!
As Senior Product Marketing Specialist for Bitpanda’s Crypto & Advanced Trading products, you will be responsible for driving their positioning, adoption, and engagement across Bitpanda's core crypto and advanced trading offerings. You’ll work at the intersection of Product, Marketing, and the Commercial teams to design go-to-market strategies and compelling narratives that resonate with our users. A natural product manager for marketing initiatives, you combine strategic vision with ownership of the roadmap, clear prioritisation, and hands-on delivery. You’ll translate product value into impactful campaigns, shape messaging across channels, and collaborate cross-functionally to ensure that launches and ongoing initiatives are both seamless and measurable.
.…and even more location-specific benefits designed to make life at Bitpanda even more rewarding wherever you are.
Above all, you will have the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.
Bitpanda
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