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Own the end‑to‑end go‑to‑market strategy for the new premium offering, building and running outbound prospecting (LinkedIn, email, outreach), designing conversion paths, and constructing the marketing tech stack integrated with a CRM.
6+ years B2B or B2B2C demand‑generation/growth marketing experience, hands‑on campaign building, outbound stack creation, routine AI use, and experience marketing sales‑assisted fintech or wealth‑management products.
The role drives acquisition of high‑net‑worth and mass‑affluent prospects outside the current user base, directly supporting Robinhood’s mission to democratize finance and capture a share of the massive upcoming wealth transfer.
A data‑driven marketer who enjoys building systems from scratch, orchestrating cross‑functional teams, and thriving in a fast‑moving, high‑impact environment with in‑person collaboration in New York.
Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades. The largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, keep reading.
We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact. Robinhood isn’t a place for complacency, it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards.
The Customer Care Product team’s mission is to build the product experiences, automation, and human-assisted touchpoints that support our customers at every stage of their financial journey. We design the client-facing tools, scheduling flows, and expert consultation routing that power our new premium financial offerings. Our team operates at a fast pace, collaborating closely with central marketing, the Concierge team, and growth marketing to deliver a seamless customer experience. We prioritize ethical execution and compliance while striving to democratize premium services for our users.
As a Senior Product Marketing Manager, you will lead the GTM strategy and prospect acquisition for our new premium financial offering. In this role, you will design and stand up a B2B-hybrid marketing motion to bring in prospects who are not yet Robinhood customers. You will personally build and execute outbound channels like LinkedIn, email, and outreach, while directing central marketing and Concierge teams for other channels. By implementing a CRM-integrated martech stack, you will orchestrate conversion paths and build marketing attribution to optimize CAC:LTV. This is an exciting opportunity to build a high-priority marketing infrastructure from scratch and make a major business impact!
This role is based in our New York, NY office, with in-person attendance expected at least 3 days per week.
At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.
Primary measure: Net-new (non-existing-customer) demand generated and converted.
In addition to the base pay range listed below, this role is also eligible for bonus opportunities + equity + benefits.
Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. The expected base pay range for this role is based on the location where the work will be performed and is aligned to one of 3 compensation zones. For other locations not listed, compensation can be discussed with your recruiter during the interview process.
Base Pay Range:
Click here to learn more about our Total Rewards, which vary by region and entity.
If our mission energizes you and you’re ready to build the future of finance, we look forward to seeing your application.
AI Usage Disclosure: Robinhood uses artificial intelligence (AI) tools to support parts of our recruiting process. These tools enhance the efficiency and consistency of our hiring process; however, all hiring decisions are made by our hiring teams.
Robinhood provides equal opportunity for all applicants, offers reasonable accommodations upon request, and complies with applicable equal employment and privacy laws. Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best. Please review the Privacy Policy for your country of application.
