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You’ll define and own the integrated DACH marketing strategy, build and execute a full‑funnel plan across brand, demand generation, ABM and customer advocacy, and own metrics for demand, pipeline and ROI.
10+ years of B2B marketing leadership in enterprise tech or similar, deep knowledge of German/DACH markets, fluency in German and English, and proven ability to partner with senior sales and GTM leaders without direct authority.
The role drives Stripe’s demand, pipeline and long‑term market position in the DACH region, turning customer insights into growth programs that feed the global product and revenue engine.
A senior marketer who thrives as an individual contributor, can set regional strategy, make investment trade‑offs, and influence cross‑functional teams while delivering commercial results.
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.
Our EMEA Marketing team is a dynamic, fast-growing group that loves turning customers into enthusiastic Stripe advocates. We work hand-in-hand with our Sales team to build demand, help users get the most out of our products, and craft marketing plans that truly resonate with local audiences.
In the DACH region, our team partners with some of the most ambitious innovators across Germany, Austria, and Switzerland—brands like DeepL, refurbed, N26, and Nestlé. We help them use Stripe’s financial infrastructure to unlock new revenue, navigate local complexities, and scale globally. What we learn from these relationships directly influences how Stripe builds its products. The opportunity in this region is massive. We’re tackling it as a diverse, international team that thrives on collaboration, bold innovation, and genuine curiosity. If you love to learn and want to make a meaningful impact, we'd love to have you join us.
You’ll lead marketing strategy and plan execution for the DACH region and serve as the primary Marketing partner on the DACH Leadership Team. You’ll set the regional strategy and investment plan, with Germany as the main market, and shape priorities across Austria and Switzerland. You’ll be accountable for demand, pipeline, customer advocacy, and Stripe’s long-term market position in the region.
As a senior individual contributor, you will align regional and global cross-functional teams around shared priorities, secure the necessary resources, and navigate trade-offs between global strategies and local market needs. You will directly lead high-priority initiatives across the region.
Leveraging deep market and account insights, you will identify key growth opportunities across target industries and audiences. In close partnership with Sales, you will build tailored programs for strategic accounts and high-potential prospects aligned with their business models, technical environments, and commercial objectives.
You’re an experienced B2B marketer who has owned a country, regional, or similarly broad marketing strategy. You can set direction, make investment trade-offs, and work credibly with senior Sales and GTM leaders. You stay close enough to execution to turn the strategy into commercial results.
We’re looking for someone who meets the minimum requirements below. If you meet them, we encourage you to apply. Preferred qualifications are a bonus, not a requirement.
