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Design and execute integrated, multi‑channel partnership marketing programs with critical‑to‑win EMEA partners, and enable local markets to activate those campaigns. Track, measure and iterate on performance, and act as the bridge between regional execution and global strategy.
5+ years in B2B, partner or channel marketing (FinTech or SaaS experience in EMEA a plus), with a proven record of delivering go‑to‑market programs across multiple European markets. Strong relationship‑building, data‑driven mindset, and fluency in English.
The role fuels Adyen’s commercial engine by turning the partner ecosystem into a primary driver of pipeline and revenue in EMEA. It aligns marketing effort with partnership and commercial teams to accelerate enterprise acquisition and brand preference.
A natural connector who thrives at the intersection of strategy and execution, comfortable navigating complex organizations and regional nuances. Someone who enjoys building new processes while delivering measurable results.
This is Adyen
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
We are looking for a strategic and results-driven Partnerships Marketing Manager to drive pipeline-oriented programs that showcase the combined power of Adyen and our key partners in EMEA. You will be responsible for developing a cohesive regional partner marketing strategy that maps to our global partnership strategy while ensuring the partner ecosystem is a primary driver of the regional "commercial engine".
The ideal candidate has extensive experience in a B2B marketing role, channel marketing or strategic partnerships with a proven track record of delivering go-to-market programs in collaboration with local and global senior stakeholders.
This role reports into the Global Head of Partnerships Marketing and sit at the intersection of the EMEA Marketing, Global Partnerships Marketing and EMEA commercial Partnership teams.
The main focus of this role is to drive effective partnership marketing programs for "Critical to Win" EMEA partners and enable local marketing teams in the region to successfully drive pipeline generation in their markets by embedding key partner value propositions into integrated campaigns.
This role is based out of our Amsterdam, Berlin or London office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.
Our Diversity, Equity and Inclusion commitments
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What’s next?
Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
