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Own and elevate the end‑to‑end digital marketing strategy across APAC, driving full‑funnel campaigns, web and localization, agency and vendor management, and budget/ROI optimization.
10+ years B2B digital marketing experience, preferably in fintech, 5+ years leading multi‑market APAC teams, and hands‑on mastery of SEO/SEM, paid social, programmatic and analytics tools such as GA4, Salesforce, Marketo and Looker.
The role bridges regional growth strategy with execution, delivering qualified sales opportunities and revenue impact for Adyen’s APAC expansion.
A data‑driven leader who balances strategic vision with hands‑on execution, enjoys coaching distributed teams, and collaborates closely with commercial and product stakeholders.
Role verticals
Regulatory expertise
Platforms & tools
This is Adyen
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
Digital Marketing Lead, APAC
We are looking for an experienced and data-driven Digital Marketing Lead, APAC to join our regional team in Singapore. Reporting directly to the VP of Marketing, APAC, you will own and elevate the end-to-end digital marketing strategy across Australia, India, Southeast Asia, Hong Kong, and Japan.
In this role, you will bridge high-level regional growth strategies with hands-on digital execution. This role will lead digital experience across the entire customer lifecycle while focusing heavily on net-new customer acquisition through paid, earned, and owned channel performance across the APAC region.
As a commercial conduit and trusted team leader, you will partner closely with local country marketers, global digital marketing leaders and regional commercial leaders. This is a player-coach role where you will not only coach and grow a high-performing digital marketing function but also be comfortable to roll up your sleeves to get into details and execution.
We are looking for a respected and trusted leader with experience in coaching and developing teams to perform at their best capacity
Our Diversity, Equity and Inclusion commitments
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What’s next?
Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
This role is based out of our Singapore office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.
