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Own the end‑to‑end demand‑generation engine for North America, building and scaling pipeline, shaping GTM strategy, and leading ABM initiatives across priority verticals while measuring and optimizing performance.
12+ years of B2B enterprise marketing experience, at least 4 years leading demand‑gen teams, strong data‑driven mindset, expertise in vertical‑focused ABM, and proven ability to build and scale marketing operations.
The role drives the qualified pipeline that fuels Adyen’s growth in North America, aligns marketing, sales, BDR and partnership efforts, and raises regional and global demand‑generation standards.
A builder‑type leader who thrives on scaling systems, enjoys deep vertical expertise, balances strategic vision with hands‑on execution, and values autonomy, direct communication, and collaborative, low‑ego teamwork.
This is Adyen
Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.
At Adyen, we are at the forefront of financial technology, driving innovation in payments for enterprise businesses globally. We are seeking a strategic and results-driven Head of Demand Generation to lead and scale our North America demand gen efforts.
This is a critical leadership role responsible for driving significant year-over-year growth in qualified pipeline and shaping how we go to market across priority verticals and enterprise accounts.
You will be a senior stakeholder in developing our GTM strategy alongside Marketing, Sales, BDR, and Partnerships leadership. You’ll help translate our business priorities into integrated plans for how we create, capture, and convert enterprise demand across priority verticals.
A critical part of this role is leading and developing the team. You will lead a team of marketers with a strong focus on generating demand within specific verticals through account-based marketing.
You will build on this foundation, and will centralize demand generation best practices while empowering the team to maintain deep vertical expertise.
This hybrid role is based in our New York or San Francisco office and reports directly to the VP of Marketing, North America. We are an office-first company and value in-person collaboration. We do not offer remote-only roles.
The annual base salary range for this role is $235,000-$310,000; to learn more about our compensation philosophy, please click here.
Diversity, Equity, and Inclusion at Adyen
We actively seek different perspectives to sharpen our ideas. Our unique culture is a product of our diverse backgrounds and experiences. No matter who you are or where you’re from, you’re welcome to be your true self at Adyen.
If you need accommodations or support during the recruitment process to perform at your best, you’ll have the opportunity to let our team know in your application. We encourage people from all backgrounds and abilities to apply.
What’s next?
Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.
This role is based out of our SF or NYC office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.
