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Lead end‑to‑end user research for the Growth MX squad, designing and executing qualitative, quantitative and mixed‑method studies across acquisition, onboarding, activation and retention, and turning findings into actionable hypotheses and experiments.
A senior researcher with strong UXR and mixed‑methods expertise, strategic vision, methodological rigor, experience partnering with product, design, data and business teams, and the ability to leverage AI and mentor others.
The insights you generate will shape Nubank’s growth roadmap in Mexico, driving sustainable customer acquisition, activation and retention, and directly influencing product decisions and business outcomes.
About Nu
Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.
Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.
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Growth MX squad aims to drive sustainable customer growth in Mexico by improving how people discover, join, activate and stay engaged with Nubank, while supporting multiple products, teams and channels simultaneously. We are looking for a researcher who can understand the customer journey end to end and turn insights into growth strategy, while setting a high bar for research quality within the squad. This person will lead the research agenda across acquisition, onboarding, activation and retention, and will partner closely with Product, Design, Data and Business.
We are looking for an Senior Researcher with a strong background in UXR and mixed methods, capable of combining strategic vision, methodological rigor, AI usage and business partnership to uncover what drives customer growth in Mexico and consistently scale the impact of research.
Our Nu Way of Working
Our work model is hybrid and has cycles that can be from two to three months according to the business of expertise. For every eight or two weeks of remote work, one will be at the office.
Know more in this blog: Mexico
Diversity & Inclusion
At Nu, we want to be sure that we're building a more diverse and inclusive workplace that reflects the customers we serve and seek to empower. That's why we hire based on equality. We consider gender, ethnicity, race, religion, sexual orientation, and other identity markers as enriching elements to our company while ensuring neither of them represent a barrier when recruiting fantastic talent.
Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.
To maintain a consistent and fair process for every candidate, Nu does not provide individualized technical feedback. See how our policy works here
Nubank
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