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BitpandaProduct & Engineering

Senior Product Marketing - Bitpanda Fusion

Vienna, Vienna, AustriaFull-timeSeniorSalary: Not disclosed
Posted Sep 8, 2026Deadline: Keep Open
Job SnapshotActively hiring
LocationVienna, Vienna, Austria
Job typeFull-time
SalaryNot disclosed
DeadlineKeep Open

Finjobsly Role Intelligence

Experience level
Senior
Work style
Hybrid
Visa sponsorship
Not specified
Salary
Not disclosed
Key skills
GoRESTKYCComplianceTradingDerivatives

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Before you apply

Company insights

Bitpanda adds growth and risk leaders to its Executive Committee

Shirin Krall joined as Chief Growth Officer, while Katrin Joschtel became SVP Compliance, Risk & Anti-Financial Crime, leading a unified risk and compliance function.

September 2026From the webBitpanda→

Bitpanda launches margin trading on stocks, ETFs and ETCs

Bitpanda launched margin trading with leverage of up to 20x on real stocks, ETFs and ETCs, integrated into its main investing app.

July 2026From the webBitpanda→

Barbara Edelmann promoted to Bitpanda CFO

Barbara Edelmann became CFO effective June 12, succeeding Jonas Larsen, who left by mutual agreement for personal reasons. Edelmann previously led finance and tax.

June 2026From the webBitpanda→

Bitpanda reports €371 million in adjusted 2025 revenue

Adjusted revenue rose 16% to €371 million and registered users grew 25% to 7.4 million. Adjusted EBITDA fell from €52 million to €13 million amid growth investments.

2025 results reported in March 2026From the webThe Block→

AI Generated Insights

Finjobsly Intelligence— Generated from the employer's job description

What you'll own

You’ll own the end‑to‑end acquisition and onboarding funnel for Fusion, from the first touchpoint through KYC, deposit, first trade and early retention, and continuously optimise acquisition channels and lifecycle journeys.

What they're looking for

4+ years in growth or product‑led acquisition, preferably at a crypto exchange or fintech, with proven experience building digital funnels, analysing CAC/LTV and working cross‑functionally with product, marketing, data and compliance.

Why this role matters

Driving qualified traders to Fusion fuels Bitpanda’s growth, expands its user base and revenue, and keeps the platform competitive against other exchanges.

Best suited to

A data‑driven marketer who’s also an active trader or analyst, comfortable with performance marketing, CRM, affiliates and partnership building, and who thrives in a fast‑moving, cross‑functional environment.

Fintech requirements

Visa sponsorship: No
Work arrangement: hybrid

About this role

Who we are 

We simplify wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, we’re here to help people trust themselves enough to build their financial freedom — for now and the future. Our user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks*, precious metals and commodities* they want — with any sized budget, 24/7. Our global team works across different cultures and time zones, bringing our products to more than 7 million customers, making us one of Europe’s safest and most secure platforms that powers modern investing.

 

Headquartered in Austria but operating across Europe, our products are built by fast-moving, talented, “roll-up-your-sleeves-and-make-it-happen” kind of people. It’s these diverse perspectives and innovative minds operating as ONE TEAM that keep Bitpanda at the cutting edge of our industry. So if you’re someone who thinks big, moves fast and wants to make an impact right from day one, then get ready to join our industry-changing team. Let’s go!

 

What you'll do

  • Own the end-to-end acquisition and onboarding strategy for new Fusion customers, taking full ownership of the user journey from first touchpoint through registration, KYC, initial deposit, first trade, and early retention. 
  • Build and continuously optimize acquisition funnels targeted at active traders and high-value crypto customers, identifying and removing friction across every stage of the onboarding journey.
  • Develop scalable acquisition channels across paid, owned, community, affiliate, referral, and partner ecosystems, with a strong focus on measurable customer growth. This includes building strategic partnerships with trading communities, educators, affiliates, and key platforms to drive qualified new traders to Fusion.
  • Design targeted CRM and lifecycle journeys that convert registered users into funded and actively trading customers, rather than primarily promoting individual product features.
  • Develop acquisition propositions, landing pages, campaigns, and onboarding materials that clearly communicate why active traders should choose Fusion as their trading venue, while monitoring competitor acquisition strategies, incentives, pricing, and trader propositions to continuously improve Fusion's ability to win customers from other exchanges.

Who you are

  • 4+ years of experience in growth, customer acquisition, or product-led growth, ideally at a crypto exchange, broker, trading platform, fintech, or similar digital financial product, including experience working cross-functionally with Product, Marketing, Data, Compliance, and Operations to improve onboarding and customer conversion.
  • Proven experience building and optimizing digital acquisition and onboarding funnels, with a strong understanding of conversion optimization and funnel analytics, as well as a strong analytical mindset and ability to translate customer and funnel data into actionable growth initiatives.
  • Demonstrated ability to build acquisition through a combination of performance marketing, CRM, referrals, affiliates, communities, and strategic partnerships, alongside a strong commercial understanding of metrics such as CAC, LTV, activation rate, funded-account conversion, retention, ARPU, and trading volume.
  • Good understanding of active trading and the needs of experienced traders, including order types, technical charting, APIs, crypto derivatives, margin, and maker-taker fee models.
  • Personal background as an active trader or technical analyst, and an existing network within European crypto trading communities, is a plus.

What’s in it for you

  • Flexibility to work where you thrive – Enjoy the freedom of our Hybrid working model, combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of your choice.
  • Reward for your impact – Receive a competitive total compensation package aligned with Bitpanda’s pay-for-impact policy, including participation in our stock option plan.
  • Support for your mental wellbeing – Access confidential coaching, counselling, and mental health resources whenever you need them through OpenUP.
  • Time to recharge – On top of your standard annual leave, prioritise your wellbeing in 2027 with 3 additional days of paid time off to rest, reset, and recharge, available once you’ve been with us for 6 months.
  • Continuous learning and growth – Grow your skills and stay ahead in your career with unlimited access to Udemy’s library of online courses at your own pace.
  • Exclusive perks and rewards – Enjoy discounts, rewards, and perks from partners worldwide across lifestyle, wellness, tech, and travel.
  • Support during life milestones – Take advantage of up to 8 additional weeks of gender-neutral new parent leave to welcome and bond with your new addition to the family.
  • Fuel and focus on-site – Pandas in Vienna, Bucharest, Barcelona, and Berlin can enjoy free onsite dining, with freshly prepared lunches and snacks to keep you fueled and focused all day long.
  • Recognition for your contributions – Celebrate milestones and achievements with recognition and rewards for your Tenure at Bitpanda.
  • Show your Bitpanda pride – Access exclusive Bitpanda-branded merchandise and gear to represent.
  • Connect and celebrate with your team – Join unforgettable company events, from our Winter Party in Vienna to gatherings worldwide, fostering fun, connection, and celebration

       .…and even more location-specific benefits designed to make life at Bitpanda even more rewarding wherever you are.

 

Above all, you will have the opportunity to learn and grow as part of Bitpanda’s incredible journey towards being Europe’s future #1 investment platform.

Bitpanda is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.
* These benefits may be adjusted at Bitpanda’s discretion and do not apply to our internships and exceptions to our Hybrid Working policy apply to teams with shift schedules or for folks whose roles require them to be in-office (think: Workplaces team or IT).

 

More about this role

About company

Required skills

GoRESTKYCComplianceTradingDerivatives