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Own end‑to‑end product positioning, segmentation, narrative, and go‑to‑market strategy for Nu’s products in Mexico, including launch planning, cross‑functional alignment, and performance measurement.
5‑8+ years of product marketing (or similar) experience in consumer tech or fintech, proven track record of high‑impact launches, strong customer‑insight judgment, and hands‑on use of AI tools; strategic GTM leadership is required.
The role drives how Nu’s financial‑inclusion products are presented and adopted in Mexico, shaping roadmaps, influencing growth, and advancing the company’s mission to simplify finance for millions of customers.
A data‑driven, fast‑moving marketer who thrives on influence, can cut through ambiguity, and enjoys partnering with product and growth teams to craft compelling stories and execute AI‑enhanced launch processes.
About Nu
Nu serves more than 140 million customers, guided by a mission to fight complexity and empower people. The company has been leading an industry transformation through innovative products and human-centered services.
Proprietary technology and data at scale power Nu’s digital platform, built to promote financial access, advancement, and transparency. Its business model thrives on customer love and lower costs, feeding a flywheel of growth and profitability.
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About the Role
We're hiring an experienced, curious Product Marketing Manager to shape how our products are positioned, launched and grown in Mexico. It's an individual contributor role that leads mostly through influence. You'll be the closest partner to the Product and Growth teams on narrative, go-to-market, segmentation and product consideration, and you'll run launches end-to-end. You'll use research, customer behavior and data to find barriers and opportunities, size their impact, and decide on audience, message, channels and investment. You'll join a small, ambitious team that works fast, iterates and uses AI heavily, and from day one you'll help shape roadmaps and full-funnel strategy. This is a high‑ownership role, changing the financial inclusion in Mexico.
You’ll be Responsible for
What We're Looking For Someone Who Has
Required
Work Setup
Location
Mexico City, Mexico
Work model
Hybrid
Office requirement
2 days per week at the office.
Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.
To maintain a consistent and fair process for every candidate, Nu does not provide individualized technical feedback. See how our policy works here
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