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Own end‑to‑end messaging, positioning, ICP development, market‑signal gathering, and GTM launch and sales enablement for Plaid’s Credit products from alpha through GA.
8+ years of B2B software experience, at least 5 years in product marketing or strategic GTM roles, with strong storytelling, visual communication, and preferably credit/lending background.
The role drives product‑market fit and adoption of Credit products, enabling Plaid’s mission to unlock financial freedom by ensuring the credit portfolio reaches and resonates with lenders and developers.
A seasoned product marketer who thrives on cross‑functional collaboration, data‑driven insight, and crafting compelling narratives for complex B2B credit solutions.
We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Seattle, Washington D.C., Raleigh, London, and Amsterdam.
The Credit Product Marketing team is focused on driving GTM success for new and existing Credit products. We partner with product, partnerships and GTM teams to understand customer pain points, unlock new market opportunities and find ways to grow Plaid’s credit product portfolio.
As a Product Marketing Manager for Credit at Plaid, you'll be the right hand of the Credit product team — owning how we bring Credit products to market from alpha through GA. You'll lead the product-market fit work that ensures we're building the right things, and the GTM strategy that ensures those products get sold and adopted at scale.
You'll own end-to-end messaging and positioning for the Credit product area, develop the ICPs and customer insights that inform both product and sales strategy, and build the enablement materials that give our GTM team what they need to win. You'll partner closely with Product, Revenue, and Marketing to make sure Credit's story is clear, differentiated, and landing in the field.
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com.
Please review our Candidate Privacy Notice here.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
