AffirmRevenue Operations & AnalyticsRemote

GTM Strategy & Operations Lead

Remote USFull-timeLead$145,000 – $205,000
Posted Aug 18, 2026Deadline: Keep Open
Job SnapshotActively hiring
LocationRemote US
Job typeFull-time
Salary$145,000 – $205,000
DeadlineKeep Open

Finjobsly Role Intelligence

Experience level
Lead
Work style
Remote
Visa sponsorship
Not specified
Salary
$145,000 – $205,000
Key skills
GoRESTPaymentsSaaS

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Company insights

63

Happiness score

63/100

Based on 16 verified employee signals

Affirm posts 33% revenue growth and $14.1B in quarterly GMV

Fiscal Q4 2026 revenue reached $1.2B, up 33% year over year, while GMV rose 36% to $14.1B. Operating income equaled 13% of revenue.

August 2026From the webAffirm Investor Relations

Affirm promotes Michael Linford from COO to President

Affirm appointed Michael Linford President effective Aug. 27, 2026, expanding his oversight to revenue, global markets, legal, compliance and public affairs.

Affirm and Shopify launch Shop Pay Installments in Australia

Shopify merchants in Australia can now activate Affirm-powered installment payments offering eligible shoppers fortnightly or monthly plans.

August 2026From the webAffirm Investor Relations

Affirm brings pay-over-time checkout to Google Search and Gemini

Affirm began rolling its payment options into Google Search, including AI Mode, and the Gemini app through Google Pay, extending BNPL into AI-assisted shopping.

May 2026From the webAffirm Investor Relations

AI Generated Insights

Finjobsly Intelligence— Generated from the employer's job description

What you'll own

Own end‑to‑end go‑to‑market for a product line or segment, designing rollout, creating enablement materials, and tracking adoption and performance against targets.

What they're looking for

6+ years in GTM strategy, product marketing, revenue or sales operations (FinTech/SaaS preferred), a proven record of owning a launch from rollout to adoption, strong cross‑functional collaboration, analytical instincts, clear communication, and familiarity with merchant/payments ecosystems.

Why this role matters

The role turns product and pricing inputs into field‑ready motions that drive merchant and consumer adoption, directly fueling top‑line growth for the Revenue team and the company.

Best suited to

Candidates who thrive in ambiguity, move fast without waiting for direction, excel at building processes from vague briefs, and love translating strategy into actionable plans for sales teams.

Fintech requirements

Visa sponsorship: No
Work arrangement: remote

About this role

At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

About the Revenue team

The Revenue team drives Affirm’s top-line growth through strategic partnerships, pricing, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the Affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through Affirm’s products.

About the Role

GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market. As an individual contributor, the Lead owns the go-to-market for a specific product line or segment end to end. You're handed the objective ("drive adoption for this new feature") and you decide how: the rollout plan, the enablement, the tracking. You turn half-formed product and pricing inputs into a plan a rep can actually execute.

What You'll Do

  • Own the go-to-market for a product line or segment end to end — rollout design, enablement, and the adoption target you're driving toward.

  • Turn inputs from cross-functional stakeholders like Product, Pricing, and PMM into a coherent GTM strategy, and track adoption against goal.

  • Fluently navigate different perspectives on the same launch — the exec "why it matters," the customer value proposition, and the rep's reasons to believe.

  • Build and maintain the materials, processes, and playbooks the field needs.

  • Sit close to the field, and turn what you hear into recommendations for Product Marketing.

  • Analyze performance data to find where a launch is stalling, and flag risks early.

What We Look For

  • 6+ years of experience in go-to-market strategy, product marketing, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.

  • A track record of owning a go-to-market motion or product line end to end, rollout through adoption, within a defined scope.

  • You've been handed vague "go make this work" instructions, then built a solution that resonated with stakeholders and customers.

  • Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.

  • Comfort translating product and pricing strategy into practical, field-ready execution.

  • Solid analytical instincts: you use adoption and performance data to decide what to do next, not just to report what happened.

  • Clear, action-oriented writing and speaking.

  • You do your best work in ambiguity and move fast without waiting to be told the approach.

  • Familiarity with merchant, payments, or fintech ecosystems is a must-have.

Pay Grade - K
Equity Grade - 6

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $145,000 - $205,000
USA base pay range (all other U.S. states) per year: $128,000 - $188,000

Please note that visa sponsorship is not available for this position.

#LI-Remote

Remote-first with flexibility built in
Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an Affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.

Benefits designed for you
Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:

  • Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
  • Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
  • Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
  • Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.

We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.

For positions based in San Francisco or Los Angeles: Affirm considers qualified applicants with arrest and conviction records, as required by law.

By clicking "Submit Application," you acknowledge that you have read Affirm's Global Candidate Privacy Notice and consent to the use of your personal information as described.

More about this role

About company

Required skills

GoRESTPaymentsSaaS