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Lead go‑to‑market strategy for Wealthfront’s Managed and Self‑Directed investing products, shaping product narratives, driving operational execution, and collaborating across product, design, engineering, creative, research, and data science.
A seasoned product marketer with deep customer insight, strong analytical and strategic thinking, cross‑functional leadership, and experience in iterative experimentation and data‑driven decision making.
The role drives product‑led growth by defining roadmaps, validating target audiences, refining positioning, and scaling investing products that prioritize people over institutions.
Candidates who thrive in ambiguous, data‑rich environments, excel at collaboration, and have a proven track record of leading product marketing initiatives from concept through market launch.
Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Managed and Self-Directed investing business. Reporting to the VP of Marketing, you’ll help shape and build a world-class product marketing team through deep customer insights, clear product narratives, strong go-to-market operational leadership and collaboration in the product roadmap. You’ll work closely with partners across the company in Product, Design, Engineering, Creative, Research, and Data Science.
Product Marketing at Wealthfront
The product marketing team is a critical function that helps define the roadmap, identify and validate target audiences, refine positioning, and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators. They are highly collaborative and oriented toward product-led growth.
Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.
